July 14, 2008

Art Directors/Copywriters are not work horses.

I'm glad that my teams instructor brought this up today. When you work with someone, you concept, come up with new ideas and let your mind explore new ideas. You do not say, "attach some lines here" or "just art direct this up." It's a TEAM effort. At this point, you are working with your partner, not your creative director and not your junior. It's not black and white and there is no complete vetoing. So we are not work horses.

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